Whenever I will go to a business area, maybe a Gasoline Station, Groceries or a Department Store, I always utilize their signage for a guide. And if a business has no signage I usually disregard and it will not attract my attention.
Importance of Signs
For some private businesses, a sign is a valuable form of advertising the company’s presence. Although, a sign is not just display, they can also help guide guests around your office and attract possible customers.
A sign should always be in a perfect location, neat and lighted, should guarantee the quality of your brand and pass on the standard requirements of your business. A signboard that is untidy and smudged may not bear your brand positively.
Signs can be built for outdoor and indoor use. Outdoor signs are usually used to direct consumers and serve as a location guide. It can be put on walls, buildings, banners, rooftops, as long as it’s located outside and easy to see. Indoor signs can be seen inside such as walls, ceilings or reception area.
There are a lot of companies that offer to build a signboard. Business owners can select different materials. Most popular for signage are wood, metal, plastic or foamcore. You can use vinyl, paint or plastic signage for lettering materials. You can also use lighted signboards to highlight the brand. You can check sign companies near your area and get a free quote.
Get a New Sign for Business Rebranding
If your signage is standing outside your business location for almost 10 years now, it’s time to get a new one and REBRAND. The lettering might still be sitting in a Times New Roman font, looks old and untidy. Signage can directly affect the quality of your business and more than ever, it really affect the brand itself and the product or services that we offer.
Why Should We Consider Rebranding?
We should understand the reason behind rebranding, so we can proceed on how we will execute it. We can either change the company logo or not, or remain on standard designs but get a new materials on our signage. Here’s some good reasons to consider;
- Customers have changed. Your current brand image, outline and packaging may have been ideal for entrepreneurs; however, they’re less applicable to huge businesses that presently contain your key customers. Also, maybe you have extended your services to other corporate affinities, genders, and functions.
- Behaviors of customers have changed. Have the necessities of your key clients moved? Is it safe to say that they are searching for various things as time passes by? Maybe regardless you need to serve a similar market yet your image needs to advance to stay aware of it. The retailer’s endeavors should always be modern, popular, fashionable, trending and always on top. Be always on the look of what’s in and latest, what’s in it for customers to satisfy their needs and offer a tailored-fit solution to stay in the competition.
- Competitors have changed. When you launch your business, maybe nobody else was doing likewise or serving that specific market. However, as competition changes, the brand must adjust. Are your competitors offering something on a very basic level unique or adapting an alternate story? Has the business moved toward becoming popular and now everybody looks acts and talks the same? Possibly you have to lead and not follow. Do not always follow the trending, be the trending of your own brand. Before, businesses can only advertise through television, newspapers, and signages. Now, we can take advantage of social media, so make the most out of this popular method. Set up your business online brand. Get and hire a social media marketer if you must. You have to be present where your competitors and consumers are present, have an online presence. Sign up on Facebook, Instagram, and Twitter. But don’t forget your offline store for walk-ins. Get a new logo and signage if needed.
- Products value and customers need have changed. You might be offering the basic needs of your customers but be mindful because our target market and audience are changing gradually. If you are offering a wedding cake, for example, you might want to consider adding photography, make-up artistry and all-in-one packages. Most couples are now getting wedding packages since its cost effective and less hassle. If your market is clothing, you might want to add accessories like bags and shoes for an additional market. Amazon began as an online bookshop; now, the organization’s informing and publicizing advances something other than books and its extended contributions make the brand famous for its speed and accommodation in your life. This is not about growing the item or line of business under a predictable brand umbrella (same market, same advantages, same guarantee). With a move in what you offer comes a move in the value you offer and possibly, the client to whom you offer it. You can go two different ways: Either rebrand your organization or turn off a totally new brand.
Brands can and should be developed. A logo update or a messaging refresh – even a name change – can be an extraordinary way to create a rumor and increase popularity, however, be watchful. Try not to change plan or logo messaging each and every month. While you may be tired of your present image, you might not have given your clients enough time to grasp and recall it, not to mention encounter it. Also, frequent rebranding will influence your business to appear confused and incoherent. Rebranding in any shape can be a costly recommendation so ensure you are doing as such for the correct reasons. Another logo or restless informing will never tackle principal business issues to be informed, study your business and do it for the wellbeing of your organization before you rebrand, and ensure it starts from a position of quality. Effective Rebranding must begin with good reasons, and the result will vary on how it was executed.